Steely Determination of a Life

Associate in Nursing epitome of exertions, dedication, vision, and leadership UN agency adds a brand new dimension to entrepreneurship – that’s what best describes adult male. ‘Marks’ in lecturers will hardly decide what ‘mark’ one leaves to the world! exertions, commitment, and aim create all the distinction. Milind Joshi, the founding father of ViewMyRecords.

Joshi_quote-Website

It was a good chance for IMPALSIANS to satisfy veteran businessperson adult male. Milind Joshi UN agency turned up at IMPALS workplace recently to debate his latest entrepreneurship venture View My Records and enriched North American country together with his life lessons and mantra for achievement.

But before moving onto ViewMyRecords, let’s have cross-check the illustrious career of a legend in his own field.

A resident of Bengaluru, however born and named in Solapur, geographical area, he finished his SSC at the age of thirteen and a [*fr1]. he’s a member of the first-ever batch of HSC. He ne’er got a primary category till his HSC, however ne’er regretted it. He opines that you simply ought to ne’er correlate your marks or share with what you’ll be able to kill your future. this is often his 1st recommendation.

He couldn’t get a seat in engineering as a result of the amount of seats was restricted. So, he completed B. Sc. (Physics) from the Sangameshwar college in Solapur so M. Sc. (Physics) from Shivaji University, Kolhapur. Further, he joined the Advanced P.G. credentials in house Sciences and Applications from the Gujarat University.

Read More: Rendez Vous

 

 

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Read Tips for Great Internal Communication

Who doesn’t want to be heard? The demographics at every workplace is changing at a rapid place, and collaboration, transparency and feedback is all that matters in today’s corporate space. Therefore, internal communication plays the most important role in aligning employees with their goals.

Internal-Communication

Why is it important to have strong internal communication?

While internal communication can be segmented into vertical communication and horizontal communication, vertical communication deals with communicating up or down the formal hierarchy in a corporate office. On the other hand, horizontal communication is about communicating among people of the same level in an organization. It is also called lateral communication. Both these types of communication are considered important, as they deal with the communication patterns among people of the same designation or job profile.

Here are 10 tips for organizations to improve your internal communications in a commendable way:

  1. Make every employee thoroughly familiar with the internal communication system used in the company. By doing this, the organization can be sure that every employee, new or old, captures the way the company goes about things. Making this topic a part of the training process or induction process will ingrain the methodology in every employee’s thought process.
  2. Employee engagementis the next big tip. Create online collaboration platforms for your employees and this will rapidly improve employee engagement. For instance, you could create a website or an internal portal, which can be updated with the latest industry news, projects’ progress, achievements of team members etc.—employees do not like to know about the latest company news from other channels; they like to be informed before the news looms around the world—respect this! Such platforms also pave the way for information sharing.
  3. Adopt an internal communication tool for your company. There are a plenty of communication messengers and tools available in the market—Microsoft offers Lync and Skype, and so do the other competitors. Adopt one that will suit the needs of your company and budget. There are also many free communication channels, which the startups can take advantage of. Sharing a screen, inviting people for meeting, communicating about the moments of the meeting etc. can all be shared through a single communication platform.
  4. Empower the middle management—in most companies, information cascades down from the higher management to the lower management. The middle management staff are the messengers who ensure that the info reaches their teams. There is no guarantee that all the information is taken across to all levels of employees. Therefore, if the middle management staff are given access to a central communication channel, the higher-ups can be sure that all the information they give out reaches all cadres of staff.
  5. Train the millennials in your organization—according to a recent survey from famous companies, the millennials lacks the necessary soft skills. They do not feel comfortable enough to indulge in convincing the team to go about a work process as they instruct, to resolve conflicts and misunderstanding with the team members, and to express their points of concern about the workflow of a particular project, for example. Therefore, if the organization spends minimal talent and budget on training the millennials on soft skills, the higher management can relax, while the millennials solve every conflict that comes their way!
  6. Strengthen your internal communication with frontline employees. In easier terms, keep communicating with your frontline employees and ensure that their happy, so that they will deliver the same promise to your customers as does your brand.
  7. Empower your remote workforce: Every company today believes in remote working conditions. Many surveys reveal that remote workers are more productive than the in-house staff. That being said, ensure that your remote workforce is looped in all the latest updates of the company or the project that they are involved in. Though the workforce is remote, the communication is internal—and this cannot be stressed enough!
  8. A picture is worth a thousand words—sounds familiar? This adage stands true for your internal communications as well. Make your employees your content creators. Make periodic videos about your working culture and let your employees speak their hearts out. This will not only give your organization a stage to advertise on famous social media channels like Facebook and YouTube, but will invoke the interest of other candidates to wish to join your organization! Doesn’t that sound like shooting two birds with a single stone? Go for it!
  9. Measure the impact: It does not matter what kind of internal communication toolyou’ve adopted; measuring the impact is the most important phase of improving your internal communications. Conduct periodic surveys on employees’ happiness and assure them that their feedback will be considered anonymous; this will let you know the real status of how your internal communication strategy is performing.
  10. Go mobile with your internal communication strategy: Who doesn’t download an app these days? Smartphones have made life much fancier—launch communication tools as mobile apps and this will encourage your employees to stay active and communicate.

Conclusion

Both technological advancements and face-to-face meetings with your employees will enhance the optimal internal communications. For the modern technological innovations, don’t give up your facetime with employees, and at the same time, just don’t trust the traditional method of interacting with your employees; explore technology too. Bring the right blend of both to boost the internal communications within your organization!

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

Website: http://www.theimpals.com

 

 

How to develop an Awesome B2B Website

Given the extensive online presence of even the not-so-well-known mortar-and-brick stores today, having a website for your business is a must. Though there are a plenty of websites that are available, only certain websites stand out. If you want yours to be one such, do follow these 10 tips:

b2b website.jpg

#1 Make your site mobile responsive
This generation, and even the earlier for that matter, do not budge to ‘no phone time’ trends. Everything that people do these days involve their mobile phones. Therefore, make a mobile version of your website or eCommerce site, so that people don’t find it difficult to browse through your website. On the other hand, if you make your website operable only on a computer, you will lose out on potential clients. More than everything, if you’re making an app for your website, ensure that you have both an iOS and Android app—the transformation from Android to iPhone is at its peak, beware!

#2 Give it the proper meta tags
It is just not enough to have a website, it should easily appear on the search results too. When you describe the meta tag of your website, do ensure you cover up all the services or products you offer, so that your website comes up as a suggestion when someone’s performing a related search. Being visible is more important than just being existent!

#3 Navigation matters
Ensure that both your mobile and website versions are easily navigational. For example, if a person is on a particular product, the navigation buttons to both product specifications and description, and the “add to cart” button should be clearly navigational. If the user finds navigation to be an issue, he might opt out of your website and land up on your competitor’s. Therefore, navigation plays a key role.

#4 Declutter all the clutter
Agreed, content is king on any website. But, put yourself in a position wherein you can heartlessly declutter even the best of best content. Your website needs only essential content. You could probably use the rest of the content for revamping your website now and then. In short, keep the content crisp, clear, and concise. Don’t clutter your website with too much of content!

#5 Contact information placement is key
Your contact information should be clearly visible. The right top corner is the most preferred according to many website experts. If you use social media channels to connect with your customers, do make those logos visible as well. Communication is key!

#6 Update your webpages from time to time
Updating both information and website content is much essential, so that your website is often recognized by Google for fresh content. This also gives you a chance to cross-check your contact information (phone number, email ID etc.) from time to time. If your contact information is entirely wrong or has changed recently, it can become a put-off point for a customer to visit your page.

#7 There is a definite need for speed
Patience is a word forgotten by this generation. Therefore, you need to ensure that your webpages and website is loading quickly. The progress bars and updates should not take more than a few seconds or a minute, as customers tend to abort the page and start looking for websites that load quickly. This is true, especially in case of definitely buyers.

#8 CTA on every page
A CTA (Call-to-Action) button on every page indirectly tells the customer that your support and assistance is available in plenty. This also brings more trust on your website. Every webpage should have a relevant CTA button, so that the customer finds it easy to buy a product or perform a download action. Moreover, ensure that the CTA buttons are easy to understand and very instruction and direct in conveying the message.

#9 Simple UX, best results
A simple and brief user experience goes a long way. Ensure that both your developers and UX designers make your website simple, brief and self-explanatory. Their UX talents cannot pool up on your page. Be very specific in your requirements and ensure that you tap the best out of your developers and UX hands.

#10 Heighten the important of landing pages and thank you pages
It cannot be stressed enough on how important it is to have landing pages and thank you pages on your website. On one way, these pages are a confirmation to the users that they have successfully performed an action on your website, and in the other way, they feel acknowledged for every navigation.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

Website: http://www.theimpals.com

 

It’s Time to make a New Sales Strategy

Gone are the days when a client would call you with his complaint, he would rather post a review on social media badmouthing your company. So, when your customers have moved on to the digital world, why should you be struggling with old ways of communication?In the past few decades – with the global technology ushering in sweeping changes in the economy – the dynamics of the Manufacturing Industry has changed dramatically!

Sales-Strategy

However, this has not yet translated into hyper-growth for the Indian Manufacturing Industry. There is a tremendous pressure from the competitive and substitutive forces in the Red Ocean of similar products. Still, the challenge is not the production of the product (we all aim to create the best out of given resources, don’t we!); it’s the sales that have lagged behind. It could be because of competition, undervalued product, or lack of serious efforts. Here’s the thing: It is none of these reasons, it is the communication that is not getting channelized properly!

Word-Of-Mouth Isn’t a Thing Anymore

It’s the world of busy – half the people don’t have time to listen to you and other half are not interested in what you are saying; by all means, your word is getting unheard. Yet, word of mouth seems the only way out for many businesses, especially B2B sector.
The manufacturers may be oblivious to the potential of marketing in the current scenario – contented with the word-of-mouth or cold calling and settle with the same.
But, the news is that the world doesn’t operate on the old ways anymore!
The world is evolving with the technological advancement- digital and compact. The size of the screen of our laptops, mobile phones have become small significantly only to have the world on our tips, a few clicks. The world, now accessible through social networking sites, operates on view-of-eyes.

Cold Calling Should Not Be Your Sales Strategy
Reaching out to someone is as simple as punching few buttons on a cell phone. Be it personal or official call, people enjoy the fancy the device can provide – it connects us to the people that are important– connections that matter.
The device with such a potential does appear as a good prospect for attracting clients, while you may be just pushing them farther. It is likely that your potential client blocks your number or even marks you as spam, dumping all the possibility of actually reaching out to him.
The mistake that most of the salesmen make is not to care for personal space. You may be barging in your customer’s space with your repeated calls. Your customer has a job too!

Tune in the digital channels
The rigorous social interaction today is impeccable. Be it debates for a social cause or voicing personal opinions, social media has always come to the rescue. Digital space has ushered marketing into its future
In 2004, when Facebook had gone live, as a social portal for casual interactions, revolutionized the communication altogether. Today, it is being used for personal and business promotions extensively, from the start-ups, small business, to global business and MNCs. What is more amusing is that Facebook is just a piece of the whole. To name few – there are portals – Twitter, Linkedin, and Instagram, etcetera.
The new era calls for a different strategy for your sales. The time and space have shrunk and so should our communication. Instead of badgering your customers into a conversation, the attention must be gained in a time window of few seconds, with a human touch and play of words and colors & creative. The focus should be on the exchange of ideas than pitching the customers, and that must be done on a subconscious level. Instead of getting unheard and hung up, the business should focus on leveraging the channels where your prospective customers are!

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

Website: http://www.theimpals.com

 

WhatsApp is Becoming the Preferred Platform for Businesses

There was a snappy joke prevalent: ‘WhatsApp has the world’s third largest population after China and India.’

How-WhatsApp-Is-Becoming-the-Preferred-Platform-for-Businesses.jpg

Going by Facebook CEO Mark Zuckerberg’s recent estimate and announcement, WhatsApp now has 1.5 billion users and sees 60 billion messages sent per day. That’s compared to 1.3 billion monthly users and 1 billion daily active users in July.

That’s certainly a staggering number indeed!

When Mark Zuckerberg made the decision in 2014 to acquire this social messaging app, the decision wasn’t bereft of quantifiable frowning by many. But with the unparalleled popularity and its multiple usages, WhatsApp has made the $19 billion dollar investment look as successful as it ever could be.

One-to-one personal communications to group communications among professionals to large forums, WhatsApp has its varied user base far and wide.

One of the them are the businesses which are leveraging unprecedented benefits of this social media platform to accomplish many goals.

Internal Communication

WhatsApp has assumed the role of an unofficial platform for quick official correspondence and communication. More and more organizations are making use of this platform for varied purposes time-to-time from communicating motivational messages to discussions on projects with their employees. Internal departments – sales, marketing, and production etc. – also have their own WhatsApp group to share and discuss issues and fulfill department specific communication needs. This practice saves time in sending mails and help in reducing chances of mails getting lost among myriads of mails received every day.

Customer Communication

WhatsApp is fast becoming a go-to tool for businesses to reach out to existing customer base and also new potential customers. It is an effective marketing tool adopted by businesses for reaching target group which is essential for businesses to reap out the best benefits of its marketing activities. Since WhatsApp is text message outlet, it saves the initial jerk of a cold sales call. Besides, according to statistics, follow ups through WhatsApp yields better responses than phone calls to prospective customers.

Customer Service

WhatsApp has become an extended channel for customers to reach business and shares their views, comments, queries and feedback. Most businesses now include this channel as one of multiple channels such as email, phone, fax, to simply send a text message.

Vice-versa businesses have also integrated it as an effective tool for providing customer service. WhatsApp provides businesses a scope for real-time customer service through prompt reply which go a long way in creating brand value and customer loyalty. Since WhatsApp is a media rich platform, businesses also make use of customized text, images, audio, and videos to provide guides and solutions to customers.

Similarly, WhatsApp is helping businesses to conduct virtual customer survey and collect valuable customer feedback about products and services much faster. Instead of reaching each customer at a time, a questionnaire or specific questions in a target group garner responses which build up the path for continuous improvement.

Multipronged Marketing

WhatsApp are helping businesses in accomplishing many marketing targets from a single platform. Businesses send promotional messages through WhasApp to initiate a conversation with a potential customer. What more, for existing customers, businesses use status feature of WhatsApp which they use to let them know about the promotions running, create special promotional codes for a product or service to redeem etc.  Also, this is used as tool for sharing marketing content such as a video content of the most recent product or service, blog, you tube videos and the likes.

Now assessing the ever increasing use of WhatsApp by businesses and its vested benefits the businesses are leveraging, WhatsApp for Business, a version exclusively developed for business entities was launched earlier this year.

The app sports some business specific features such as earning ‘Verified’ badge for business profiles to improve their acceptability and authenticity in the minds of the customers, real time updating of order status, along with the existing benefits reaped out of the platform with the Messenger version.

With this version, suitable for both mobiles and desktop, businesses will be able to keep track of messaging statistics which will help generate valuable data for future marketing strategies.

Interestingly, WhatsApp offers a business a powerful tool to maintain its social media presence, conduct effective marketing activities, and at the same time maintain a personal one-to-one relationship with customers at the same place, at the same time. This offers ease-of-use to a business and the most cost effective channel for marketing and customer service till date.

No wonder, soon like its ever increasing general user base, WhatsApp will be the preferred platform for businesses worldwide.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

 

Website: http://www.theimpals.com

Assurance An Elixir of Life

At only 21, he is the most youthful among all the IMPALSIANS, however he is the most looked for after colleague as well! He went along with us as an understudy three months back however from that point forward has had such an intense effect with his work that astounded everyone.

Determination An Elixir of Life-Akarsh Raj

Today we are featuring the voyage of our splendid Graphic Design understudy Aakarsh Raj.

He hails from Bokaro, in the territory of Jharkhand, a 2 hours drive from Ranchi, home to one of India’s best skippers Mahendra Singh Dhoni.

Akarsh was the most youthful individual from the Raj family as well, spoiled and cherished by two senior sisters. He finished his SSC from DAV Kathara and HSC from DAV Swang in the Science stream. He was a normal understudy in school, and his actual intrigue and ability were in illustration and painting from an exceptionally youthful age even without formal preparing.

He was just 9 years of age when he lost mother who passed away after delayed disease. Like ability, disaster doesn’t extra delicate matured either, and this misfortune left a vacuum in his life until the end of time. His sisters never let him feel the nonappearance of their mom however, spoiling and giving him want to the most extreme. Be that as it may, this experience made him self-minding and showed him the exercise in duty.

As the two his sisters would be out in universities and their dad, who might be out on obligation for extend periods of time with his activity in coal industry in Jharkhand, he, now and again, needed to go through with himself taking plan of action to his enthusiasm for illustration which step by step ended up better.

After twelfth, he cleared selection test for seeking after Engineering, however didn’t feel slanted towards the crushing of Engineering! He found a strong family at this time of vocation choice. He chose to seek after Economic Honors, arrived up in the City of Joy – Kolkata, and got confirmation in Asutosh College, one of Calcutta’s rumored schools.

He cleared the principal year of Economics Honors, yet sadly couldn’t clear every one of the subjects in the main endeavor and was not elevated to the second year. As per the school rule, he was to return for the entire first year again as he was from Science stream.

He pursued the thorough procedure however before long felt de-inspired, and chose to abandon his investigations. His family bolstered him again and roused him to seek after what loves the best.

He tuned in to his heart’s call. He chose to seek after Graphic Designing and that choice conveyed him to the city of Pune, where he began remaining with senior sister who was a working proficient in Pune. Akarsh joined MAAC Institute for his Graphic Designing course.

 

When the course was finished, he was searching for a few associations where he could take up an entry level position spell to accumulate a few hands-on involvement. He was good to go to pay special mind to circumstances, yet then a peculiar thing occurred. The person who was ecstatic all of a sudden was grasped by Anxiety issue. Furthermore, that too so that he began getting nervousness and fits of anxiety. His first assault went on for just about a couple of hours and which terrified him deeply.

At first he was unconscious regarding what precisely was transpiring however then he began exploring about it all alone. For very nearly four months, he never moved out of his home alone as he was simply terrified of anything and anybody that came his direction. He understood that he was getting alarm assaults yet was inflexible on the way that he would not experience any unforgiving medicinal treatment for it since the drug could have some unique reactions of sadness too. This choice was the genuine mixture of his life. He consoled himself for a minute and concluded that he could leave that stage without anyone else. He read numerous articles on the web and discovered that Meditation is the way to quiet down his nervousness.

He pursued a strict administration to leave this bad dream. Since he was experiencing lack of sleep in this stage, right off the bat he began tuning in to rest reflection recordings because of which he could in any event nod off. Mornings at that point begun by his contemplation by around 4am-5am, trailed by pranayam, strolling and yoga. Two hours of his day were entirely committed to this daily schedule and he made sure that nothing could block it.

It was his sheer assurance that helped him leave the murkiness according to one of his own most loved statements from the motion picture Harry Potter: “Dull occasions lie in front of us and there will be a period when we should pick between what is simple and what is correct”. This genuinely enlivened him and changed him into a dependable and developed individual. Joining temporary job was still at the forefront of his thoughts and he got a possibility at IMPALS as a Graphic Design understudy. He went along with us in January’18 and from that time he was established a long term connection on every one of us by his devotion and diligent work. Realistic Designing is his obsession and he is very much centered around it, no matter what. Nothing can dissuade him from his concentration and prevent him from getting IMPALSIFIED. This nature of him has snatched him a chance to end up a full time IMPALSIAN after his temporary position period is finished.

To toss light on some other part of him, he has relatively 113k adherents on Instagram, on his page “Petrifying Pen”. He posts shorts stories, cites, plans and so forth on Instagram consistently. He is a plain individual so he invests the majority of his energy in his home with his PC investigating new patterns in his field. His further plans are to finished his graduation through separation learning and get himself a degree.

From “Playing Alphabets” to “Petrifying Pen”, that the voyage of our splendid assistant Aakarsh Raj. He is a genuine motivation to the present adolescents and demonstrates to us that with solid assurance carries products of accomplishment alongside it. Group IMPALS is glad for you. Keep doing awesome IMPALSIFIED consistently.

 

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

Website: http://www.theimpals.com

Marketing is required to sell quality products

There’s a saying by Nick Besbeas of LinkedIn fame that “Today it’s important to be present, be relevant and add value.” Your quality product sure adds value to the customers’ choice and money. But marketing that quality product ensures that its presence and relevance remain intact in customers’ minds.

Marketing

Nowadays, Marketing has become an integral part of any business. In fact, marketing of products in this modern era has lot of aspects associated with it. With the development of technological miracles, digital marketing has become very effective tool for marketing. For example, in 2014 Parliamentary election, the BJP adopted various strategies/approaches and during these strategic formations BJP experimented with digital marketing and social media marketing techniques quite effectively.

Despite the fact that Mr. Narendra Modi was an effective leader, marketing him effectively was very much fruitful. We can apply this analogy for marketing of good-quality products as well. Quality products will almost always satisfy the customers. But, marketing the quality products will increase the brand- awareness for them leading to capture larger customer base to use the products. And, as the products are of good quality, it will always help to increase the product sales. As we know quality is defined by the producer but it is ultimately judged by the customer so it is very necessary to market the quality product

Generally a simple perspective people used to follow while selling a quality product is that “A good product sells itself and selling is easy” but it is a big myth, especially the product experts/technical experts of the companies never give credit to the marketing and selling practices of that product. They feel that if products are technically strong, fulfilling the needs, then marketing will be of zero use.

However, with the use of various tools nowadays like Google Analytics, the customer behavior can be tracked and accordingly actions can be taken to market some product as per the customer behavior. This customer-centric marketing is a very effective way of marketing products very economically. It is expected that because of good quality of products, the customers already using the products will remain loyal with them. But, effective marketing will increase the customers which will ultimately increase the sales.

So, effective marketing actually complements good quality products, ensuring loyalty of existing customers in tandem with attracting new customers.

About Us

Impals Marcom LLP is the Digital Marketing company established in Pune. Impals Marcom LLP provides following services.

  1. Media Relations
  2. Marketing Collaterals
  3. Branding
  4. Market Research
  5. Digital Marketing
  6. Website Development
  7. Designing
  8. Content Marketing
  9. Content Writing
  10. Consultation

Our team consists of experienced professionals from a diversified background with one common interest, i.e. providing the best possible solution that matches your business line. We are highly devoted to serving you with creative and upgraded solutions that are dynamic yet feasible. Our copywriters are often found blue-sky writing over a cup of coffee while our designers are peevish with creating art-work like never before! Our digital marketing team brainstorm on how to skyrocket a digital /online presence! Our Client Servicing Team believes that the ideas can really brew over a coffee. We are ready to walk that extra mile to listen to all your worries sitting at your office desk.

Contact US

Impals Marcom LLP

2nd floor Ariana, Near New Poona Bakery,

Bhumkar Chowk, Marunji Road,

Wakad Pune-411057, Maharashtra.

Phone No: +91 788 780 0015

Email: info@theimpals.com

Website: http://www.theimpals.com